Prime Day Is Back—Here’s Everything You Need to Know About Amazon’s ‘Big Deal Days’

Get ready for Prime Day Round 2.

Rev your shopping engines and ready your wallets: Amazon Prime Day is back. Prime Big Deal Days, the mega-retailer’s second sales event of the year, will run from October 8-9, 2024, offering shoppers major discounts on millions of products from beloved brands like Dyson, Breville, Apple, and more. If you missed Amazon’s Prime Day sale in July—or want an encore—consider the 48-hour sale extravaganza as your chance to save big on everything from fashion and beauty to home and tech.

The Amazon Prime Big Deal Days will be here for a good time, not for a long time. To help you get ahead of the online crowds or a head start on your holiday shopping, you can count on Team Well+Good to find you the best deals—some of which are already available. But until the event goes live, you can use this page as your guide to all your 2024 Prime Big Deal Days-related questions. You’ll also want to bookmark this page because once it kicks off, we’ll be updating it regularly with the best deals and discounts.

Keep scrolling to learn more about 2024 Amazon Prime Big Deal Days and how to find the best deals and discounts.

So, what is Amazon Prime Big Deal Days?

Amazon’s Prime Big Deal Days isa 48-hour sales event that offers deals exclusively for Prime members. The retailer is slashing prices on thousands of products across various categories such as beauty, fashion, home, tech, and more ahead of the holiday season. These deals will rival those seen on Black Friday and Cyber Monday, with similar massive discounts on popular items.

When is Amazon Prime Big Deal Days?

Amazon has officially announced that the 2024 Prime Big Deal Days will kick off on Tuesday, October 8, 2024 at 12:01 a.m. PT, to Wednesday, October 9, 2024.

Do you have to be an Amazon Prime Member to shop Prime Day?

The short answer: yes. The 2024 Amazon Prime Big Deal Days is offering deals and discounts exclusively for Prime members. If you aren’t a Prime member yet, you can opt for a 30-day trial or purchase a Prime membership. To note, an Amazon Prime membership costs $14.99 a month or $139 for 12 months, while students under 24 years of age can join Prime for just $7.49 a month or $69 a year.

What deals can you expect at Amazon Prime Big Deal Days 2024?

Prime members get “exclusive access to early holiday savings from top brands on seasonal products, home essentials, popular toys, and more.” Shoppers can also anticipate markdowns on fan-favorite beauty and clothing items from brands such as Clinique, Florence by Mills, and Cider, in addition to home décor from brands including Nest New York, Lenox, and Lodge. You can also look forward to seeing discounts on Amazon-exclusive products and Apple gadgets such as MacBooks, iPads, and AirPods. As with Prime Days past, deals on larger purchases (such as appliances and furniture) and everyday essentials (like toiletries and kitchenware) are possible.

On Prime Big Deal Days, new deals will roll out every five minutes (!) during select periods throughout the event. If you’re looking for an overview of all the best sale products, bookmark this page; we’ll be updating it with the latest information so you know what is worth buying.

What are the best deals to shop on Amazon Prime Big Deal Days?

The best October Prime Day deals haven’t dropped just yet, but Amazon is already slashing prices across multiple categories, including beauty, fashion, home, and kitchen items. According to Trae Bodge, shopping expert and founder of the online blog True Trae, “Tech is really the star of the show…the most exciting deals will be on Amazon brands like Echo, Fire, and Ring. We also often see strong deals from other brands on items like TVs, laptops, tablets, and phone accessories.” In any case, it’s a prime opportunity to shop for items that aren’t usually on sale.

How to smartly shop Amazon Prime Day

If you’re serious about scoring the best Prime Day deals, Bodge shares some tips on how to shop October Prime Day like the savvy shopper you are. “There will be a dizzying number of deals on Prime Day, but sometimes, you can save even more!,” she says.

Apply for the Prime Visa

“Periodically, Amazon offers an instant bonus once you’re approved [for the Prime Visa],” says Bodge. New applicants will receive a $100 Amazon gift card upon approval, and Prime members can earn up to 5 percent cash back on all purchases from Amazon, Amazon Fresh, and Whole Foods.

Use Amazon to your advantage

“Search by category and item name, and [use] filters like percentage off and price,” says Bodge. She also urges shoppers to use the Amazon app to search for deals. Another tip: If you’re interested in a specific item, you can add it to your cart and click “save for later” to see whether it’ll be on sale when the Amazon Prime Big Deal Days sales event kicks off.

Set shopping alerts

Bodge also recommends setting shopping alerts on websites like Slickdeals, which will send you notifications when an item is on sale.

Consider CouponCabin

Bodge loves to use CouponCabin, which provides coupon codes for retailers—including Amazon. “The extension will cycle through several coupon codes to see if any are valid,” she says. Valid coupons are automatically applied to your purchase.